MY KNOWLEDGE LEVEL IN SOFTWARE
The Science of Standing Out
by Eric Koester
I wrote this book to show anyone looking to thrive that the secret to outstanding achievement is not relying on the credibility of institutions but by creating our own credibility through individual actions that demonstrate your expertise.
Using surprising stories and groundbreaking research about *Forbes 30 Under 30* alums, this book debunks the common belief that success comes from our connections to institutions like colleges, jobs, or networks. Cred teaches you to think, act, and communicate in ways that credibly demonstrate your expertise to radically change your trajectory and create your success.
You'll learn the successful signaling techniques used by:
A hip-hop artist who won three Grammys *without* a record label
A beer lover who landed a job at the largest beer distributor on the East Coast *without* a resume
A senior executive hired by a $54 billion foundation *without* any prior non-profit experience
A blogger who raised millions after her startup failed *without* a college degree
A soccer fan hired as a professional scout *without *ever playing professionally
This book offers practical advice on using -our- signal to create new relationships, earn promotions, tackle cutting-edge projects, enter emerging industries, and launch new ventures. He shares how simple actions can link your self-identity to your self-reality and increase your fulfillment with life.
The research offers surprising findings on how thinking like an egomaniac, bragging like a narcissist, and changing your mind like a flip-flopper can generate an even stronger signal. Cred is a roadmap to think, act, and communicate differently and independently.
Coming August 2018
by Eric Koester
I wrote this book to showcase the *real* playbook to become an entrepreneur: kicking ass at your job to learn how to dominate a future startup. Yes, Mark Zuckerberg, Michael Dell and Steve Jobs dropped out of college to start businesses... but the average founder spends 15 years working for someone else. So how and where should you spend yours?
Nearly half of all Americans want to be their own boss — and 70% of all people under the age of 35 (25% see themselves launching a startup). But the reality is its difficult to do and fewer people are working for themselves than ever before.
Many of our startup heroes — Zuckerberg, Gates, Brin and Jobs — followed very non-traditional routes of starting their companies as college students (and usually dropping out) to reach their success. The reality is 98% of successful founders had a job before launching their company — 70% actually got their idea WHILE WORKING at that job.
Startup Factories share the real life stories of successful intrapreneur-founders like Jeff Bezos (Amazon), Marc Benioff (Salesforce) and Sara Blakely (Spanx), and how they leveraged their jobs to:
(a) learn something;
(b) do something; or
(c) meet someone
that would change the trajectories of their startup careers and, for many of them, their entire lives.
Picking the right company, the right Boss and the right projects is critical to set yourself up for Startup success. * You'll see how you can stop being frustrated by your job and craft your own path to startup success — while all the while dominating your job, being happier, more productive and increasing your odds of one day launching your own startup success.
Coming December 2018
How exceptional entrepreneurs turn job success into startup fame
Green Entrepreneur Handbook
The guide to building and growing a green and clean business
by Eric Koester
I wrote this book to assist entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment.
A one-stop resource for green entrepreneurs, this comprehensive handbook equips you with the tools and knowledge to fully appreciate the unique challenges of developing a green business. Discussions of timely topics, advice, and additional resources.
by Eric Koester
I wrote this book to give a full picture to anyone thinking about starting a high tech business. It's aimed at people with some technical skills with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologies and potential talent, and considers other issues that can reduce problems down the road. It even includes a step-by-step guide for accessing and protecting intellectual property at the earliest stages.
This resource explores all the available options to capitalize a business – from self-funding, to bootstrapping, to angel investors, to venture capital to government grants, to bank loans, to joint ventures. It also looks at the best ways to form a company so as to take advantage of various tax and business strategies, discusses compensation of employees with stock options or restricted stock plans, explains how an emerging company can expand internationally, and covers some key exit strategies such as an IPO or a merger/acquisition. It covers most everything a new technology business will face including hiring, firing, contracts, leases, loans, and product warranties.
As you read, you will find this book is full of the stuff that engineers love: statistics, data, tools, spreadsheets, and research. But it also full of the anecdotal evidence and practical advice needed to stay the course. Now is a tremendous time for entrepreneurship. Although there have been periodic slowdowns in the economy, if you believe in a future, high-tech is the future in which to believe.