For those of you that don’t know, I recently helped to co-found, Zaarly (www.zaarly.com).  The company was founded in late February and launched a private beta in Austin for South by Southwest.  We’re now looking for some help from individuals who want to assist us with rolling out the product.

It’s a great opportunity to work with some very strong people and help take this to the next level.  If you are interested, let me know.  Success in the role may lead to a full-time role down the road.

——

As a part of the Venture Capital & Private Equity Committee of the American Bar Association, I had the distinct pleasure to interview Jeff Bussgang (who I met as a board member of one of my clients).  Below is the summary of that interview which will be published in Preferred Returns, the VC Committee Newsletter.

Jeff Bussgang is a General Partner at Flybridge Capital Partners whose investment interests and entrepreneurial experience are in consumer, Internet commerce, marketing services, software and wireless start-ups. Jeff currently represents the firm on the boards of BzzAgent, ClickSquared, Convoke Systems, DataXu, digitalArbor, i4cp, Mall Networks, oneforty, Ready Financial, SaveWave, SimpleTuition, and Transpera and was previously a director at Brontes Technologies (acquired by 3M), go2Media, and PanGo Networks (merged with InnerWireless). Jeff’s book on venture capital and entrepreneurship, Mastering the VC Game is an insider’s guide for entrepreneurs on financing and company-building. The book has been hailed by the Wall Street Journal, BusinessWeek, TechCrunch and The Financial Times as an essential guide for entrepreneurs. Jeff serves as an Entrepreneur in Residence at Harvard Business School’s Arthur Rock Center for Entrepreneurship.  He is also on the board of MITX, the Massachusetts Innovation and Technology Exchange and is a Founding Executive Committee Member of FirstGrowth Venture Network, a network of venture and angel investors supporting first and second time entrepreneurs building exciting companies in the New York area.   Jeff’s popular blog on helping demystify the venture business for entrepreneurs, “Seeing Both Sides”, can be found at www.seeingbothsides.com, which is syndicated by BusinessWeek.com, Reuters.com, PE Hub and others. You can follow Jeff on Twitter at www.twitter.com/bussgang.

1.            There has been lots of discussion about the Super Angel vs. Venture Capitalists debate.  What are your thoughts on this discussion?

Any discussion that provides transparency and good advice for entrepreneurs is a good thing.  In truth, the two groups are far more similar than different.  If you are a start-up and need $500k in a seed round, then angels and some VCs who do seed investing are a great fit.  If you are looking to raise $5 million, then it’s more likely you want a VC lead, although you may want to add a few value-added angels into the mix as well.  Different individuals and firms play different roles and have different priorities.  Some like to lead or co-lead and sit on boards of directors and be very active, hands-on investors (this is the model we have at Flybridge).  Others prefer to be more passive – there when you need a high-level introduction, but not deeply engaged in the business on a weekly or monthly basis.  You need to find the right fit for your business needs and don’t get hung up too much on the labels.

2.           Flybridge has been an active investor on both coasts. What do you notice about the differences between the coast as far as the companies, the investors, and the deals?

I know this is going to sound like a boring answer, but there really isn’t that big a difference.  Entrepreneurs and investors are really very similar on both coasts and any rivalry or attitudinal differences are frankly pretty marginal.

3.           How has “dealmaking” changed since the economic downturn began in the second half of 2008?  Does it take longer to do a deal?  Are you looking for different things?

Investors like Flybridge are still looking for the same short list of great entrepreneurs with big vision and unique perspective on big market opportunities.  The investment sectors where we and others play in have expanded as there are broader areas of the economy where technology is having a major impact.  Because of that, I frankly think there are more attractive places to be an early-stage investor than ever before.

4.            What are the most significant challenges on the horizon for the venture capital firms/funds in your opinion?

The industry is shrinking as measured in dollars ($15-18 billion per year as compared to $25-30 billion a few years ago), firms (500 active firms as compared to 800 a few years ago) and investment professionals (1000 senior professionals leading deals as compared to 1500-2000 a few years ago).  That said, the business hasn’t changed all that much – in fact, some might argue the shrinking of the industry and the return to more rational investing as a result of the economic downturn are positive forces that bring the industry back to its roots in the 1980s and early 1990s.  A few major differences, though, is that it costs much less to start a company than it used to, particularly in the IT sectors and there is much more transparency about what the start-up and fundraising process look like, thanks to all the great blogs out there (and a book or two!).  Thus, despite the reduction in capital available, the balance of power appears to have shifted more strongly towards the entrepreneurs.

5.           Looking into your crystal ball, what do you see on the horizon for the IPO Market?  M&A? Venture Capital Financings?

I think the IPO market will continue to recover – 2010 has been a reasonable bounce back from the dismal period of late 2008 through 2009 – and the M&A market will heat up.  The major US technology companies with market capitalizations of greater than $100 billion have never been in better shape – with strong balance sheets (some might argue excess cash!) and strong global competitive positions.  This will surely be good for small, innovative companies.

6.            Tell us your opinion on how lawyers are generally involved in the venture capital process and how that role can be improved.

Lawyers are critical counselors to both sides of the table – entrepreneurs and VCs.  Although there is a great deal of cost sensitivity at the earliest stages of company formation, lawyers need to focus on building great relationships and worry about reaping the fruit of those relationships over time.

7.            What should venture capital lawyers be doing to help entrepreneurs be more successful?

Help them understand what’s around the corner – how the fundraising process will work, how board meetings should be run, how an M&A process might play out.  I’m always surprised that entrepreneurs don’t get handed a “cookbook” by their lawyers so they know what to expect and can learn from the vast collective experience that the law firm as a whole and the partner in particular have had in these important areas.

8.            What should venture capital lawyers be doing to help venture capitalists and funds be more successful?

A similar orientation as I mentioned for entrepreneurs – but also helping us interpret some of the new regulations and how it might affect our business.  VCs don’t typically have lawyers on staff and so law firms have an opportunity to be that trusted counsel, so long as they don’t have their hand out trying to bill every conversation!

9.             The ABA Business Law Spring Meeting is coming to Boston in Spring 2011.  What should we know about the emerging company and investment community in the Northeast?

Boston’s entrepreneurial activity is extraordinary right now.  A recent study named Boston as the top city of the global innovation economy.  The diversity of industries that are leading pockets of entrepreneurship in this area are breath-taking – biotechnology, health IT, energy technology, Internet, cloud, storage, wireless, semiconductors and on and on.  It’s an exciting time to be an investor in this area, and the emerging strength and momentum in nearby New York City only helps add fuel to the fire.

10.         You’ve written a highly acclaimed book “Mastering the VC Game.” Why did you choose to write the book and how does the book aim to help entrepreneurs?

When I was an entrepreneur, I found the VC business to be a mysterious field, like a black box.  I started my blog, Seeing Both Sides, to help demystify the business for entrepreneurs.  The book is a continuation of that goal.  The aim is to provide entrepreneurs with an essential guide to the start-up business – raising money, building your company and (eventually) successfully exiting.

About Jeff: Jeff Bussgang is a General Partner at Flybridge Capital Partners.  He is the author of “Mastering the VC Game,” and blogs at http://www.seeingbothsides.com.  You can find out more about the book or purchase it at http://www.jeffbussgang.com.

At day 90 at a startup, you are no longer the new guy… and at times I feel like a long-timer.  We jokingly say around the office that life at Appature moves in dog years, and I think that is likely the truth.  Since you are continually focused on moving quickly and focused on the future, sometimes when you stop and look around, you realize that you’re much further along than you thought.

It’s a good “check-in” point at day 90 to stop and look around a bit. I’ve read lots of books, articles and blog posts about why startups are successful.  And I think I’m starting now to see a couple of the key features that help a small team move quickly and accomplish big goals.

So for this blog, I wanted to talk about a couple key concepts I’ve started to notice and how important I believe they are: Rhythm & Momentum.

Rhythm of Progress

One of our key phrases we use in the office at Appature is ‘our biggest enemy is time.’  Why is that?  Well, when you are the smaller, agile party like we are, you only have a limited window of time if you are successful before someone takes notice of what you are doing and, potentially, tries to pivot to follow your lead.  And, if that ‘someone’ just happens to be a well-funded competitor or another small upstart, any head-start you had could quickly vanish.

So that’s the reason why we are continually trying to push ahead as quickly as possible to capitalize of what we perceive are advantages we have over our competitors.

And that’s where rhythm comes into play.  Some may call it your rhythm or your routine or regularity (lots of ‘R’ words).  But in general, its the ability to continue to have everyone make progress on their goals without major interruption.   And that’s what’s key — avoiding interruption or distraction.

It’s really easy to get distracted in a startup.  You can look around and find a hundred things to distract you (or “shiny objects” as I tell the founders of Startup Weekend).  ’Let’s chase this lead.’ ‘Let’s enter into this partnership.’ ‘Let’s restructure our ownership.’ ‘Let’s redesign the product.’  All of these can be valuable decisions or considerations, but the challenge is when these distractions get in the way of your progress, you quickly lose your rhythm and the wheels grind to a halt.

Over the past three months, I’ve started to observe the rhythm of the business when the team is focused and those times when the team begins to lose that focus.  We set our goals late in 2010 and now are focused on execution — which oftentimes keeps us focused on what matters.   And that focus keeps the rhythm alive.

What I’ve noticed here at Appature is that when we are in rhythm it is almost a quiet buzz — things are happening and you see people making lots of progress, but it feels almost methodical.  For me, at those key times I know we are in rhythm, it just seems like you can hear the ‘hum’ of the engine going around you as you are kicking butt on your own challenges… and the next thing I know, I look outside at 8 pm and wonder where the day went.  That’s the feeling of rhythm I’ve started to look for.

Whenever you join a new business, it takes a while to find your rhythm, and frankly to be able to recognize the rhythm of the company or organization.  It took me MUCH less time than I ever anticipated to start to observe the Appature rhythm and be able to adjust my own rhythm to match the team’s.  And when you get into that routine and that rhythm, it’s time to push your foot on the gas.

Momentum and the Early Stage Company

In sports, the announcers often talk about the concept of momentum.  Which team has it and how the other team needs to respond to steal momentum away.

Momentum is a concept that seems to also applies to a company or any team of people.  As I mentioned above, a business or a person in rhythm helps keep progress happening.  That’s probably pretty obvious — distractions distract and take you out of your rhythm.  But the concept of momentum is another concept that I’ve seen manifest itself very clearly in our last 90 days.

Our CEO Kabir Shahani is a believer in the Tuckman model of group development that talks about what it takes for a team to start to really perform.  It’s an interesting theory and I think it truly applies as a team starts to gel:

“The Forming – Storming – Norming – Performing model of group development was first proposed by Bruce Tuckman in 1965, who maintained that these phases are all necessary and inevitable in order for the team to grow, to face up to challenges, to tackle problems, to find solutions, to plan work, and to deliver results.”  - Wikipedia

So what does the Tuckman theory have to do with my first 90 days at Appature?  Well, I think that momentum (and frankly rhythm too) come as a business and the team hit that performing stage.  That’s the point in time where you realize that each person is fulfilling their role, their responsibility or their function without even expressly communicating with the rest of the group.  Of course there is communication and collaboration, but you are focusing on your job and *boom* you look over and another function has picked up the ball and advanced it down the field without you even noticing.

That’s momentum… and that’s what I’ve started to realize is that once a team starts to get into a rhythm — to start performing — the momentum become palpable.  And that momentum in a small team pushes me (and hopefully others) to do my part — and more.

So what’s the lesson about my first 90 days?

I sometimes forget that I’ve only just now completed my first quarter at Appature — again, it’s like dog years over here.  However, I’m also now able to understand some of the reasons why a small team committed to a shared goal is able to out-maneuver a much larger, more-well funded “adversary.”  It’s because it is easier to get that team into a rhythm more quickly and to then turn that rhythm into momentum.

As I interview people who once were at early stage companies and are now working at large, corporate entities, I realize why many of them share a sentiment about ‘wanting to get back to a startup.’  It’s that feeling of momentum when a team is tacking to its goal that makes this all fun.

We certainly have our share of challenges just like any other company — be it big or small.  But I do see why the job of a successful management team is to rid those distractions that interrupt rhythm.  If you can get that team to keep working towards that shared goal… the momentum can start to build.

So here’s to hoping you stay in rhythm and find/maintain our momentum — we’re striving towards the same here!

This weekend, a friend of mine asked what were some of the best ways to use technology to be more productive and get more sh*t done.  I thought about it for a bit and came up with a list of the technology tools I use regularly or semi-regularly to help me manage my life.

1. Odesk.  Odesk is number one on this list for a reason.  It’s basically a marketplace for contract services — web design, SEO, short data research projects, etc.  Whatever you need, simply post the job or look for someone on the site and you’ll get people willing to do it for a fee.  You pay Odesk directly and they pay the contractor.  It’s amazing on a number of levels — #1 you can assign the right person at the right rate to the job you are doing; #2 there are so many people on the site, you can always find someone; and #3 the ability to send project internationally keeps the prices reasonable.  Find a project you are dreading, send it to Odesk and you’ll be amazed.
2. LogMeIn.  LogMeIn is a tool that allows you to quickly move from your work machine to your home machine — all through the Internet.  It saves me trouble of having to keep copies of documents on all the computers I work on.  On a per-hour basis, I get the most value out of this tool — and it makes me productive from wherever I am, be it home, traveling or in the office.
3. Tungle.me.  Tungle is a great way to share your schedule without all the details.  Tungle ties into things like Outlook, Gmail, Facebook, TripIt, and Plancast to create an online version of your schedule that others can view.  If I need to schedule a meeting or phone call with someone, my standard operating procedure is to simply send my tungle page (www.tungle.me/erickoester) and tell someone to find a time or times for a meeting.  This saves all the back and forth of coordinating schedules over email or phones.  Plus, my wife has access and knows where to find me (which is a huge additional benefit!)
4. Gist.  Gist is a tool that aggregates content from your contacts into a single source.  If I want to find information on a contact or a company, I usually use Gist.  It’ll pull data from Outlook, Gmail, Twitter, Facebook, LinkedIn, etc. and give me a single view of a contact.  There are lots of features, but the one I use most regularly is the dashboard where I can find new blog posts, job titles, etc. for my key contacts and then connect with them on those points.  I also use Gist in Gmail — which has created a similar experience to Xobni in Outlook (but not quite as well structured yet).
5. Xobni.  Xobni is a sidebar tool that helps aggregate content for each email/contact  in Outlook.  Frankly, I think Xobni is still one of the best Outlook plugins out there.  I use it on all of my PCs and until I upgraded to Android mobile, I used Xobni on my blackberry.  It’s a great way to get a snapshot of a person right in Outlook and keeps things like phone numbers, other email addresses, LinkedIn profiles, etc. all within Outlook.
6. TripIt.  TripIt creates a single version of your travel schedule.  All you do is forward your travel itineraries to plans@tripit.com and it combines all the information by trip in its system.  No longer do I have to save all my travel documents in a folder or print out things — I just go to TripIt (online or via the mobile app) and everything is right there.  It’s another one that has made traveling much less painful.  My hope is that Concur (it’s recent acquiror) will find a way to integrate expense reporting into TripIt and then you’ll have a real winner!
7. Timely.  Timely is a Flowtown product that helps schedule Tweets when they’ll have the most impact.  For me, I am a late-night worker and tend to get my inspiration late in the day.  So rather than blast out a Tweet at 2 am when no one will read it, I drop it in Timely and it’ll schedule it for me when it will have the most impact.  And then it provides metrics tracking its results — and yes, I’ve seen many more retweets and clicks on these tweets than before.  (In fact, I’ll use Timely to schedule the tweet for this blog post!)
8. Meeting Wizard or Doodle.  These two systems are free tools to help you schedule a meeting.  Just list a few times, ask people to register the time that works for them, and you are done.  Stop wasting time over email trying to figure out these times — use this and you’ll be amazed at the time savings.

That’s the list of the key things I find myself regularly using to be more productive, organize my time/life, and get stuff done.  What are other things I should be using to help me become more productive?

Well, goodbyes are due to 2010 today.  Lots of “Wow, hard to believe 2010 is over,” and “See you next year” are being said.  And it’s always true that the year seems to go by faster than we anticipate.

But I definitely enjoyed 2010… and am really looking forward to 2011.

Thought in this final day of 2010, I’d write a couple lines about what I learned in 2010 and what I’m most excited about in 2011.  So without further ado, a few thoughts to wrap up the year and usher in the new one…

Lessons & Blessings in 2010

For me, 2010 was a pretty packed year.  It started off with my first polar plunge with Alli and ended up with me at my new job preparing my 2011 goals, objectives, budget and much more.  And in between lots of great experiences with friends, crossing off goals and objectives, running into challenges, meeting new people, closing and opening doors, and feeling ready for what’s ahead.

So what are the key things I learned this last year?  Well, here’s a few of the most important lessons (and stories associated with each) I gather in 2010:

1. It’s the people, stupid.  Over the past year, I’ve really realized how lucky I am to have a great family, group of friends, wife and support system.  It can be easy to forget how great the people you know are, but I learned that through some great travels and trips (the fateful Rainier summit attempt!), through a new nonprofit project, through dinners and holidays, through a new job, through an old job, through trips across the country, and through my regular dog walks with Allison.  What I’ve recognized is that I’m fortunate to have people around me that I am inspired to know, am thankful that spend time with me, and am fortunate to be able to lean on whenever I need support.  Take an inventory of those people and you quickly realize how lucky you are.  So thanks (and I do appreciate everyone… you know who you are!)
2. Take opportunities (if it matches your passion).  This year marked an important career transition for me — leaving Cooley and a legal practice to join a really exciting startup company, Appature.  It wasn’t an easy choice (for those that were involved in the decision), but it was definitely the right choice.  In my first 2.5 months, I’ve learned an incredible amount, been fortunate to work with really smart people, and am enthused about what is ahead.  The real lesson here is that give opportunities a real chance — even if it is risky, or if you are leaving something behind.  It seems so obvious now that this was the right choice, but it took lots of thoughtful analysis, discussion and hand-wringing.  But the truth is, when all those things align, take the jump — and then make the most of it.  I’m so thankful I did.
3. Life isn’t a spectator sport.  If you know me, you’re probably aware that I’m a big fan of Startup Weekend.  It’s one of those activities and organizations that I try and really give back to — but what I’ve learned is that this organization also gives back WAY more than I put into it.  I’ve even decided to donate the proceeds of Green Entrepreneur Handbook to Startup Weekend and Kiva.  The most important lesson from Startup Weekend is that life is most rewarding when you are playing (and not just a spectator).  As a lawyer, I got to see startups all the time, but Startup Weekend has given me a platform and an excuse to play.  And in the past year, I’ve been able to see one Startup Weekend Project get sold, another continue to be a product that people use and play, and a new project (501k) get launched with outstanding potential (and named a Top 50 Global Entrepreneurship Winner).  Whether it is startups, athletics, writing, or more, it’s about trying things and learning along the way.
4. Set goals and keep setting them.  My wife always laughs at me with my constant and growing list of goals.  But it’s setting those goals (and working to achieve them) that have helped me to meet some of those goals I’ve had.  I’ve always been a big fan of metrics (setting goals that have measurable results, so you can see progress).  It’s amazing at when you set a target (lose 10 lbs. in 3 months or read 12 books in 2011) that you are much more likely to hit those goals.  In my job and personal life, I’ve become an even bigger fan of setting goals.
5. 

   Riley is tuckered out after a dog walk

   Go on dog walks (regularly).  Earlier this year, Brad Feld wrote a great blog post on how he’s able to find balance with his family.  It was inspiring to see how he takes such a thoughtful and organized approach to his personal life and his family.  I’ve learned that Alli and I are much more aligned and on the same page when we take Bailey and Riley out for their nightly jaunt.  If we forget or get too busy, the dogs get restless — and frankly, so do we.  So it’s important to recognize what you need to keep you and your partner on the same track.  For us, it’s a walk with the pugs.

Why I’m excited about 2011.

I’ve always been a person that viewed life as a collection of experiences, and that has led me to collect lots of them.   And in 2011, I’m excited for a series of new experiences that should make 2011 a great year.  I’m looking forward to focusing on growing Appature in a big way, but will continue to recharge my life with things like our dog walks and activities such as Startup Weekend, 501k, ABA and writing a few blog posts now and again.  But here’s a list of what I’m most excited about and looking forward to in 2011:

1. Appature, baby. Appature.  Being a part of a startup is a unique experience unlike anything I’ve ever done.  On one hand you’re handling things you never expected you’d do (hiring, benefits plans, sales calls, etc.) and on the other hand you are handed an opportunity to build something and create a company to really make a difference.  On both hands, it’s exciting… and that’s why I’m excited and enthused to spend 2011 focused on that great big opportunity.  As a management team, we spent 2 days together thinking about 2011 and beyond, and I came aware recognizing the size of the opportunity and all the hard work it will take to realize that opportunity.  So I’m excited about a year (and more) of continuing the incredibly hard work and realizing successes along the way.  I’ve always enjoyed working hard — and it’s even more rewarding/fulfilling when you are doing that with a team all striving towards those same goals.
2. Great, new people on the bus.  One of the great things about my job is getting to help Appature focus on building a killer team.  And in the past few months on the job, we’ve brought on some great people and have some people that are going to be awesome that (I hope) will be joining us soon (you know who you are… and I’m looking forward to what’s ahead!)  I must say as I look around at our company and more broadly my life, I’m really excited about the people I’ll be able to have on my bus this coming year.  It’s a great feeling to look out at 2011 and see who is on my bus (or soon will be) that I’ll get to spend 2011 with.  That’s exciting…
3. 501k.  This past year, Ken Kamada, a great friend and I conceived of the initial idea that went on to become 501k.  A few months later, we starting building the team that created the prototype for 501k at Startup Weekend, and have since continued to build momentum around the idea and the team.  It’s an exciting idea — helping to create a way that individuals can build and create portfolios of charities, share those portfolios with friends and make small, recurring donations to those charity portfolios, all with a few clicks of the mouse.  It’s a great project and something I’m inspired by the response and anxious to see the team continue to volunteer their time to build.  Look for us to launch by mid-2011 and I’m expecting great things for this idea and team.
4. Dr. Koester.  For the past 4 plus years, my wife Alli has been diligently working on her research, her coursework and her students in anticipation of being awarded her PhD.  By next summer, all of those challenges will be met and Alli will be Dr. Koester.  It’s really exciting for her and for me to see that time and hard work pay off.  Lots more hard work ahead, but it is really exciting to see her nearing the end of this phase of the journey.  There will be the excitement and challenge of identifying a school for her to research with and finding that right fit.  Fun times (and lots more conversations on our dog walks.)  She’s also excited to start getting letters that say “Dr. and Mr. Koester.”  I’m less excited… maybe I need to get a PhD at something.  (By the way, my wife already asked why this one isn’t #1… however, I quickly clarified that this list is NOT in order of importance!!! Love you…)  On a separate note, I’m excited to travel with Alli a few times this year.  It’s something we both enjoy and love to do together, so we’re looking for the right opportunity to get away.
5. Becoming “Superhuman.” I started reading Four Hour Body by Tim Ferris a few weeks back where he jokes about finding ways to become “superhuman” and was inspired to find ways to be the best I can be, physically, mentally, spiritually, etc.  So that’s another thing I’m excited about in 2011.  What that means is finding ways to continue to be active (maybe another mountain climb), ways to improve my brain (read a book now and again) and ways to have fun doing so (a few more Street Scrambles, Alli?)  I sometimes forget how much physical activity helps me be better in the rest of my life — and 2011 is about keeping that all in mind.

So, I say thanks to 2010 for a great year and here’s to an exciting 2011 with friends and family.  Lots of challenges ahead, but I’m certainly excited for a great year.  Looking forward to meeting those challenges together.

I’m five full weeks in at Appature and have come to realize numerous things (some of which I laid out in a prior blog post here).  In these five weeks one thing has become abundantly clear to me — you “win” the startup game based on people.

It’s all about people.

Yeah, it sounds very clique — but the truth is I am even more convinced after living inside of a fast-growing, big-dreaming startup company that Appature will succeed because of the people we currently have and the people we are hoping to hire.  We’ll be successful if we convince people that are already successful, hardworking, and dedicated to join us and try and win.  We can’t compete with an Oracle or a Microsoft in terms of financial resources, but our hope is that we can get enough people all fighting for the same thing to be able to build something great.

My “Current” Philosophy on People in a Startup…

With all that said, I’ve taken a few key lessons about hiring and people in a fast-growing startup.  Here’s a few of those lessons:

(1) Get the right people on the bus.  My good friend and the CEO/co-founder at Appature, Kabir Shahani, regularly makes the following statement: “Right now we are primarily focused on getting the right people on the bus.  We’ll figure out along the way where is the best place for them to sit, but it’s more important about getting the right people on the bus.”  Kabir is spot on.  You need people that are aligned with the team — and maybe they will change roles during their first 12 months on the job or maybe they are in the right role for the foreseeable future.  But the truth is that you need people that are willing to do whatever is needed to make things work.

(2) Don’t think that a new hire is going to “fix it.” While it is all about people, the truth is that adding a new person, a new position or a new title isn’t going to suddenly fix things.  At Appature, we don’t have enough sales people on the ground yet.  It’s the reality — there are some great opportunities, but we just don’t have enough bodies to get on the ground and sell our products.  Well, the solution is that everyone else has to pitch in to “fix it.”  So we all help — that may mean our CTO or product guy spend some time selling; that may mean your finance guy has to do some QA-ing.  Truth is that adding a new body helps, but you can’t hold out hope that a new body will be dropped into the organization and fix it… the fixing starts now.

(3) You are always selling (to customers and hires).  Because people are so darn important, it is crucial you treat them just like you’d treat a prospective customer.  For those of you familiar with Salesforce.com, think about hiring just like a sales funnel.  You need to keep getting leads in at the top and nurturing them through the funnel.  I was one of the people that spent a lot of time at the top of the funnel before finally moving through and getting “closed” as a new hire.  Getting the right people is not easy — nor should it be.  I’ve been amazed at how many hours I’ve spent interviewing candidates, finding prospects, selling the company and negotiating offer letters.  But when you get the right person, it all seems worthwhile.

(4) Hiring takes resources and time.  When I joined Appature, Kabir asked me to really focus on recruiting.  As I looked at the big (and I mean really big) list of things I was responsible for, I thought that recruiting would be time consuming… but not such a big responsibility.  Truth is, recruiting and hiring has actually been the largest slice of time since I started.   We are trying to bring on a half dozen people in the very near term and another half dozen shortly thereafter.  And, then if all goes well, we’ll add another dozen.  And the truth is to hire one great person, you have to talk to a dozen… so the math starts to get overwhelming (12 x 12 = 144!)  That’s why getting us ramped up and focused on hiring has taken so much time — building the “hiring funnel” is a big challenge and something that is even more important with the earliest hires in the organization.

(5) You are never done hiring.  Getting a new candidate to fill a position doesn’t mean you are done.  In fact, I feel that we’ll always be looking for more of the “right” people.  That’s a bit of an overwhelming feeling, but it also is reassuring to think that each new hire helps us grow the business to allow us to hire more.  We all see what we are trying to build and each new person on our bus is really helping us upgrade to a bigger bus.  That means we are constantly talking to people who may join us tomorrow, in a month, in six months or next year.  Hiring is about matching timing — our timing and the candidate’s timing.  When those two align, we find a seat and get them on the bus.

People & Appature…

So, with that in mind, I’ll also end with a bit of an “ask”.  If you are interested in learning more about Appature, let me know.  We’ve got a few jobs currently posted on our site: http://www.appatureinc.com/careers.  But I’ll tell you what, we’ll find ways to get the right people on our bus, give them all the tools to succeed, and help us hit it out of the park.

It’s really a cool feeling to be a part of the company and have a stake in its future.  That means I care more than ever about getting those people to join us.  I’m critical of people that won’t fit our culture and don’t have the right skills to help us succeed.  But at the same time, I’m also willing to talk with dozens and dozens of people to find those right people that can help us succeed.

These days I’m all about building our hiring funnel (just like our sales team focuses on building a robust sales funnel).  At the end of the day, building a great organization does come down to people… and devoting the resources to get those people on the bus is crucial.

So let me know you you think is awesome (even if it is you) and would love to see if we’ve got a spot on the bus…

My new company Appature was just nominated for the 2010 Tech Hire of the Year (surprisingly for hiring yours truly… who pulled the wool over their eyes!)  Anyways, it would be some great PR for our startup company to win and so I’m reaching out to a few friends and family for some last minute votes.  We are up against the guy who invented the Frappucino, so we’ve got our work cut out for us.  So any help to take the two seconds and vote for us would be much appreciated.

PS – Thanks again!  Up with Appature; Down with Frappuchinos!  ;-)

By Eric Koester
From Yalla Startup!

I’ve often heard the phrase “You get out of something what you put into it.”  And in most cases, that is true — if you put in some time, some energy and some effort you’ll get an equal amount back out of it.  With Startup Weekend, that phrase also applies — it’s just that you’ll get 5 times more out versus what you put into it.

I’ve had the opportunity to attend a half dozen StartupWeekends.  Some weekends have been a fun chance to meet people; some weekends have been a chance to build something cool; some weekends have been the opportunity to challenge myself to learn something new; and some weekends have left me with more to think about than at the start of the weekend.  But in each case, I consistently got much more out of the weekend than I put into it.

I may have hit the jackpot on my second Startup Weekend to be honest. That was a Startup Weekend held at Microsoft where my team was the only one that built something on the Apple iPhone… and then we had to rock the boat and win the whole darn thing.  Next thing I knew we’d created a firestorm and our story spread like wildfire through the tech ecosystem — from Engadget to Mashable and everywhere in between on the twittersphere.  It was great… and we hadn’t even launched our app on the AppStore yet.  Three weeks later, we finally launched Learn That Name and the press continued… Wall Street Journal, Xconomy, TechFlash, ABA Journal and more.  We had a hit on our hands and all of it started at Startup Weekend.  Fast forward a couple months later and a meeting over coffee (spurred by Startup Weekend again) turned into a demo of our app, a partnership discussion and ultimately an acquisition of Learn That Name by Gist.  And the rest was history.  We’d gone full circle, from an idea pitched and built at Startup Weekend to a real live cash acquisition.  And that’s how Startup Weekend sometimes happens — an opportunity that pays it back in social capital a hundred times over.

But the really great part of the story isn’t that Learn That Name was acquired or we got covered in TechCrunch or our team won at Startup Weekend.  In fact, all of those things were pure bonus points for us. Nope, the best part was the fact that I got the chance to work with a dozen team members to build something… and build something that I still have on my iPhone.  That’s the best part.  You take an idea or a problem or something you think that would be fun and just build it.  There’s no judgement; no risk; no downside.  That’s Startup Weekend… the chance to be an entrepreneur, a developer, a project manager, and a startupper for a weekend or maybe more.

So how can you get the most out of Startup Weekend?  Well, first off, don’t expect to build a company in a weekend. That’s not what the weekend is about.  Here’s a few things I’d encourage you to consider to make the most out of your weekend:

• Be flexible. Startup Weekend attendees that come in with a set plan or goal for the weekend are often disappointed.  Not because you can’t meet those goals or build that product you wanted.  No, you are disappointed because you don’t build something as great as you could have.  My vision for the products or ideas I’ve had were blown out of the water by the collective thinking of the team.  So offer your idea and maybe it will be picked… but don’t forget to be flexible enough to listen to those around you and get the most out of the collective brainpower in the room.
• Build a product; not a company. Teams that focus on what happens after the weekend lose track of what happens during the weekend.  If you spend all your time dividing the pie that hasn’t even baked yet, you’ll miss out on all the fun that is had in making the pie.  So think about how you can build something to show off on Sunday night.  If you’ve got something worth turning into a company, the post-weekend challenges will really help solve themselves.
• What can you build in 54 hours? In each case, after the weekend it is hard to keep a team motivated.  If you’ve got a big idea, try and build a piece of that idea… or a feature… or a prototype.  Startup Weekend is about building something in the weekend so even if you don’t get your grand plan completed, get something completed.
• Build or join a team of people you want to meet. The best parts of Startup Weekends for me have been the relationships post-weekend.  It’s funny, but after the weekend, you share a bond that others don’t have.  It’s like we have a secret handshake, know the inside rituals, and laugh at the jokes that only the SW alums know.  So get a team of people that you want to meet and don’t worry about building the perfect team or excluding an extra designer or marketer.  Big teams are fun and teams with people you don’t know expand your social circle.
• Take risks. Are you a great back-end developer?  Try some UI or front end work.  Don’t know anything about coding?  Try to learn something or at least take a crack at some HTML work.  This is your chance to do something you don’t do at your job Monday through Friday.  It’s easy enough to take a risk at an open environment like this… so take it and you’ll be amazed at how much fun it can be.
• Have fun. At the end of the weekend, you should look back and smile or better yet laugh at a few of the funny things that happened that weekend.  If you are coding until your fingers bleed, if you are using the dry erase board until your forearms are black, or if you are so worried about the demo that you keep your headphones on all weekend, you’ve missed out.  These weekends are about the people and the process — not about winning.  So remember that when you are deciding whether to get a beer that night or stay up all night and code that extra set of features… be with your team and work hard, but at the end of the day have fun.

I’ve been to multiple Startup Weekends.  Most don’t end like Learn That Name, so don’t expect that yours will either.  But every weekend has been a series of memories, stories and new friends.  Hope your Startup Weekend is a big success — and it can be if you meet new people, take a few risks, and build something together.  That is Startup Weekend…

Now go make your Startup Weekend!